Digital Marketing

Snippets of digital marketing strategies.

 
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Delivering a buzz-worthy launch

For weeks leading up to our launch, we hosted a temporary site, scheduled out individual LinkedIn job updates, and posted launch status updates. The buzz around our initial launch was greater than expected, offering immediate engagement online through social interactions, web traffic, and qualified leads. Today, our LinkedIn engagement is around 22% and our website bounce rate is 35%.

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Building thought leadership

We implemented and blog and digital engagement strategy posting thought leadership articles on a corporate blog - but it wasn’t working. So, we reconsidered our strategy, leveraging company leaders’ personal LinkedIn pages. Within one year, our blog was cited by the governing regulatory body as one of the best references for industry content.

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Creating compelling content

For a rebrand and launch into a new vertical, we stepped up our content marketing with highly-targeted white papers, blog content, videos and webinars connecting with industry influencers and achieving brand recognization.

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Advertising done right

With a Google Adwords plan that had high spend and low results, we restructured the campaign to focus on fewer keywords and multiple ads per word. Additionally, we linked ads to engaging landing pages and carefully curated content to immediately out-rank the competition and lower costs.